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What is the exact functionality of easy track & where it display log ?

Discussion in 'Yahoo Search Marketing' started by jameswatt, Oct 6, 2006.

  1. #1
    i am new to yahoo marketing and willing to know how to earn GOOD ROI from my overture A/c following is my query i hope i should get valuable response from PPC expert

    What is the exact functionality of easy track & where it display log ? What is OVKEY, OVRAW, OVMTC term…
    I have 2 categories in my overture a/c
    Cat 1 having 69 keywords
    Cat 2 having 31 keywords
    Now when I checked “manage Listing tab” for CAT1, I can see fields like
    2Match Type Category
    6Approved Date
    7Standard Match Position
    8Click Index
    9Clicks Click Rate (%)
    10Total Conversions
    11Conversion Rate (%)
    12Cost per Conversion ($)
    The fifth field URL displays simple URL like www.mydomain.com/index.html for landing page while I have “on” Easy track functionality

    But when I checked CAT2 I can see the URL field with some parameter appending to my URL like www.mydomain.com/index.html? Src=overture

    Can any one tell my why is it so? I have already on Easy track option
    Any guess from expert ….

    jameswatt, Oct 6, 2006 IP