i am new to yahoo marketing and willing to know how to earn GOOD ROI from my overture A/c following is my query i hope i should get valuable response from PPC expert What is the exact functionality of easy track & where it display log ? What is OVKEY, OVRAW, OVMTC term… I have 2 categories in my overture a/c Cat 1 having 69 keywords Cat 2 having 31 keywords Now when I checked “manage Listing tab†for CAT1, I can see fields like 1Keywords 2Match Type Category 3Title 4Description 5URL 6Approved Date 7Standard Match Position 8Click Index 9Clicks Click Rate (%) 10Total Conversions 11Conversion Rate (%) 12Cost per Conversion ($) The fifth field URL displays simple URL like www.mydomain.com/index.html for landing page while I have “on†Easy track functionality But when I checked CAT2 I can see the URL field with some parameter appending to my URL like www.mydomain.com/index.html? Src=overture Can any one tell my why is it so? I have already on Easy track option Any guess from expert …. thanks