What is the different between "Title" and "Meta name"

Discussion in 'Search Engine Optimization' started by smithy2000, Jan 3, 2010.

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  1. Canonical

    Canonical Well-Known Member

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    #21
    The confusion probably comes from the fact that MANY so called SEOs "think" that <title> is actually a meta element. But it's not... <title> is NOT a meta element... If it does not start with "<meta " then it's NOT a meta element.

    <title> is VERY important for on-page SEO with all search engines. Bacause it's the most important on-page ranking factor, you should definitely optimize your title elements.

    <meta> elements are pretty much worthless from a ranking perspective. Google does NOT use meta keyword or meta description elements in their ranking algorithms. In fact almost every search engine on the planet ignore these two meta elements in their ranking algorithm because of their past abuse.

    Optimizing meta descriptions IS still very important, even at Google since Google will sometimes show it as the Google snippet in the organic SERPs. A well optimized meta description will be displayed more often in the SERPs and will increase your click-thru-rate.
     
    Canonical, Jan 7, 2010 IP
  2. smithy2000

    smithy2000 Peon

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    #22
    Nivedita could you please help.

    Do I really need the keyphrases meta tag?? if so can repeat the same keywords contents in the keypharses tag e.g

    <meta name="keywords" content="car, house, property" />
    <meta name="keyphrases" content="car, house, property" />

    or

    <meta name="keywords" content="car, house, property" />
    <meta name="keyphrases" content="my small car, your nice house, our big property" />

    I would like to know the reason to add them to the site as I have found a bit list on the internet which is too big and I do not thing there are any need to use most of them

    see list


    <Title> </Title>

    <META name="description" content=" ">

    <META name="keywords" content=" ">

    <META name="abstract" content=" ">

    <META name="key-phrases" content=" ">

    <META name="topic" content=" ">

    <META name="subject" content=" ">

    <META name="classification" content=" ">

    <META name="distribution" content="global">

    <Meta name="robots" content="index, follow">

    <Meta name="language" content="en-us">

    <Meta name="rating" content="general">

    <Meta name="audience" content="all">

    <Meta name="revisit-after" content="7 days">

    <Meta name="resource-type" content="web page">

    <Meta name="doc-type" content="web page">

    <Meta name="doc-class" content="published">

    <Meta name="doc-rights" content="public domain">

    <Metaname="author"content="your site, http://www.yoursite.com">


    Google only wants to see these tags

    <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"
    "http://www.w3.org/TR/html4/loose.dtd">

    <html>

    <head>

    <META NAME="Description" CONTENT="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: £9.24, Length: 784 pages">

    <META http-equiv="Content-Type" CONTENT="text/html; charset=iso-8859-1">

    <META NAME="google-site-verification" CONTENT="+nxGUDJ4QpAZ5l9Bsjdi102tLVC21AIh5d1Nl23908vVuFHs34="/>

    <title>Example Books - high-quality used books for children</title>

    <META NAME="robots" CONTENT="index,follow">


    google source: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=79812

    so are we just adding tags with no need for it??

    I just need to know if keyphrases are important and how to use them??
    Also from the above list which tags should we use??

    Many Thanks





     
    smithy2000, Jan 17, 2010 IP
  3. christoph

    christoph Active Member

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    #23
    I think Google does value such a thing still. It's one of the many things like H tags which are easy to do so there is no reason why you shouldnt implement them. Simple as that.
     
    christoph, Jan 17, 2010 IP
  4. watsonliving

    watsonliving Peon

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    #24
    Great good to know about them will be useful...
     
    watsonliving, Sep 29, 2010 IP
  5. shahidparwez

    shahidparwez Peon

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    #25
    The title tag and the meta description and keywords tags should include keywords relevant to the content of the web page they describe. Besides that, you should consider the length and the order of the characters/words included in each of the meta tags. Note that the search engine robots read from left to right and those words that come first are more important than those that come towards the end of the page.
     
    shahidparwez, Sep 30, 2010 IP
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