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What is the difference between Search Engine Marketing and Internet Marketing?

Discussion in 'Google AdWords' started by Pavi, May 16, 2011.

  1. #1
    hi
    i am sem beginner
    What is the difference between Search Engine Marketing and Internet Marketing?
     
    Pavi, May 16, 2011 IP
  2. Tournament Games

    Tournament Games Guest

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    #2
    Internet marketing is the marketing of products and services using the Internet as its medium. Lower costs and a global audience are its main advantages of internet marketing.Search engine marketing, or SEM, is a form of Internet marketing that is used to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
     
    Tournament Games, May 18, 2011 IP
  3. war_machine

    war_machine Active Member

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    #3
    Difference between Search Engine Marketing and Internet Marketing is better defined from the terms actually used. Search Engine Marketing follows the rules and pattern to market the product for Search Engine only. While for Internet Marketing we have to follow the rules and pattern to market on the internet.

    There are many Search Engines but Google, Yahoo and Bing are at the top. To market your product to come up in the search engine we have to follow the rules and guidelines of the respective search engine. Within respective Search Engines there are again two kinds of Search Engine Marketings; 1- Search Engine Optimization which is done through some human resources, mostly. 2- Paid marketing for the Search Engine in which we pay to search engine to market for us.

    Internet contain many things like Search Engines, Social Media, Email, etc. Now when we talk about Internet Marketing we have to take care of each element of Internet to market our product according to its set rules and regulation.
     
    war_machine, Nov 1, 2012 IP
  4. charmtolucky

    charmtolucky Member

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    #4
    Search Engines runs when your Internet runs and via internet > using search engines, you can advertise online.
     
    charmtolucky, Nov 2, 2012 IP
  5. stevenfabian

    stevenfabian Greenhorn

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    #5

    Exactly. So when you're doing Search Engine Marketing you have to take care of stuff such as
    SEO (serach engine optimization),
    keyword optimization,
    link building etc...

    All of this so that you gain higher ranking positions at the major search engines: the higher you rank, the more people will find you, the more customers you'll have and the more money you'll make.

    On the other hand if you're doing internet marketing, SEM will only be a part of your strategies. You'll also engage in social media marketing (facebook, twitter), eBook publishing, forum marketing, paid advertising etc...

    So IM is a bigger beast than SEM, but in most cases, you're better off if you're combining both of them to get the best results.


    Hope that helps,
    Steve
     
    stevenfabian, Nov 4, 2012 IP
  6. emn

    emn Active Member

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    #6
    Very good reply really, i want to give it full points as its very clear and thorough reply. very well explained.
     
    emn, Nov 5, 2012 IP
  7. php_developer

    php_developer Peon

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    #7
    yes Tournament games is right i agree with them .
     
    php_developer, Nov 6, 2012 IP
  8. dataguru

    dataguru Active Member

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    #8
    True said war Machine !!!!!!!
    SEM defines on Google Guidelines Marketing !!!!!!
    IM defines SEM + Branding in terms of digital !!!!!
     
    dataguru, Nov 7, 2012 IP
  9. john2hot4u00

    john2hot4u00 Member

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    #9
    Search Engine Marketing (SEM) is a part of Internet Marketing Services.By Search Engine Marketing we can promote products and services of a company by marketing the company’s website, on the Internet and various Search Engines like Google and Yahoo.The marketing and promotion of a website is achieved by raising its visibility and ranking in the result pages of Search Engines.
    Search Engine Marketing includes utilizing Search Engine Optimization (SEO) techniques, paid inclusions in Search Engines, and paid placements. The efforts of a SEM strategy are aimed at increasing the traffic and visitors to a website from Search Engine Results. The number of visitors and the conversions thereof are also calculated to get an idea of the effectiveness of the SEM campaign. Conversions are the measure of total visitors to the site and the actual number of visitors who registered on the site, or bought a service or product, or contacted the company for more information.
    One of the well-known and widely used Search Engine Marketing methods is PPC Marketing. It is not only used in Search Engine result pages, but is also used in various advertising networks, websites, and blogs, and advertisers only pay for the number of people clicking on the advertisement. When a user types a keyword or phrase in a Search Engines search box, which matches the advertisers keyword or key phrase list, or visits a webpage with content that is relevant to the advertisers keyword or phrase, the advertisements are displayed. These advertisements are known as sponsored advertisements.
    Internet Marketing Services is a broad field and includes Search Engine Marketing. Internet Marketing brings together the creative and the technical aspects of the Internet and includes website design and development, advertising and sales.
    Internet Marketing Ideas does not mean just building and promoting a website,nor is it just placing banner ads on many websites. Internet Marketing can be effective only if there is a comprehensive long term strategy according to a company’s sales goal, business model, keeping in mind the company’s website, function, and appearance. The focus of Internet Marketing Services is on a target market by selecting proper advertising media, type, and design.
     
    john2hot4u00, Nov 8, 2012 IP
  10. unknownpray

    unknownpray Active Member

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    #10
    Search Engine Marketing is one category below Internet Marketing While Search Engine marketing itself is sub-categorized into paid search engine marketing (PPC) and SEO. Internet Marketing is available in different format. it starts from classified directories, email marketing, incentive marketing (pay to click and CPA) and many more
     
    unknownpray, Nov 21, 2012 IP
  11. Convert RSS to PHP

    Convert RSS to PHP Well-Known Member

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    #11
    Search Engine Marketing = Ranking Highest on Any Given Search Engine, (Ex: Google, Bing, Yahoo) for ANY Given Keyword to Optimize on Impression to Click Ration to Get $$$$
    Internet Marketing = Simply Monopolizing Every Corner of Popular Searched Pages, Social Sites, and Video Media to Increase Traffic to Your Main Website "Expecting to Get $$$$"

    Best Tactic??? = Viral Media (Ex: Facebook) To Initially Show A TRUE "How-To" Video on Your Niche, Implement the LIKE Button and the Facebook Comment Only Box on Your Page or Blog and Your Media WILL Automatically Go Viral!!..... If It's GOOD, ......or VERY FUNNY!!!!!
     
    Convert RSS to PHP, Nov 21, 2012 IP
  12. Riseservers

    Riseservers Greenhorn

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    #12
    Search Engine Marketing we can promote products and services of a company by marketing the company’s website, on the Internet and various Search Engines like Google and Yahoo.The marketing and promotion of a website is achieved by raising its visibility and ranking in the result pages of Search Engines.


    Search Engine Marketing includes utilizing Search Engine Optimization(SEO) techniques, paid inclusions in Search Engines, and paid placements. The efforts of a SEM strategy are aimed at increasing the traffic and visitors to a website from Search Engine Results. The number of visitors and the conversions thereof are also calculated to get an idea of the effectiveness of the SEM campaign. Conversions are the measure of total visitors to the site and the actual number of visitors who registered on the site, or bought a service or product, or contacted the company for more information.


    One of the well-known and widely used Search Engine Marketing methods is PPC Marketing. It is not only used in Search Engine result pages, but is also used in various advertising networks, websites, and blogs, and advertisers only pay for the number of people clicking on the advertisement. When a user types a keyword or phrase in a Search Engines search box, which matches the advertisers keyword or key phrase list, or visits a webpage with content that is relevant to the advertisers keyword or phrase, the advertisements are displayed. These advertisements are known as sponsored advertisements.

    Internet Marketing Services is a broad field and includes Search Engine Marketing. Internet Marketing brings together the creative and the technical aspects of the Internet and includes website design and development, advertising and sales.
    Internet Marketing Ideas does not mean just building and promoting a website,nor is it just placing banner ads on many websites. Internet Marketing can be effective only if there is a comprehensive long term strategy according to a company’s sales goal, business model, keeping in mind the company’s website, function, and appearance. The focus of Internet Marketing Services is on a target market by selecting proper advertising media, type, and design.
     
    Riseservers, Nov 21, 2012 IP
  13. timu123

    timu123 Peon

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    #13
    Its nearly the same, because both are efforts made to create a digital campaign.
     
    timu123, Nov 21, 2012 IP
  14. spiderso

    spiderso Greenhorn

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    #14
    Riseservers gave gud info
     
    spiderso, Nov 22, 2012 IP
  15. Maulik12

    Maulik12 Peon

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    #15
    All are Said Correct Because when any user purchased products online It's Internet Marketing. They are searching that product after purchasing that's called SEM marketing. This two simple sentence telling about this.
     
    Maulik12, Nov 22, 2012 IP
  16. Rajforum

    Rajforum Greenhorn

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    #16
    According to me:-
    #SEM is a part of Internet Marketing Services.By Search Engine Marketing we can promote products and services of a company by marketing the company’s website, on the Internet and various Search Engines like Google and Yahoo.

    #Internet Marketing Services is a broad field and includes Search Engine Marketing. Internet Marketing brings together the creative and the technical aspects of the Internet and includes website design and development, advertising and sales.
     
    Rajforum, Dec 4, 2012 IP
  17. ktp2012

    ktp2012 Active Member

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    #17
    It is nice tread. Internet marketing is nice to discuss.
    Above posting is true.
    Search Engine Marketing and Internet Marketing is related with Search Engine Optimization, SEO – SEO is not really a free form of traffic generation like the ones above in the sense that it is not used by itself but in conjunction with all other traffic generation methods. SEO is creating your web page so the search engines like Google and Yahoo! will find it, spider it, and list it in the searches for your key words.
    A blog is a great way to create a web site that is readily SEO. Search engines crave fresh content and a Wordpress blog gives them just that. You can install plug-ins in a Wordpress blog that will alert the search engines any time you update your post. There are also other plug-ins that allow you to optimize your blog to make it attractive to search engines.
     
    ktp2012, Dec 4, 2012 IP