Hi everyone, I have made several PPC optimised landing pages (which is not linked to other pages on my site) I recently read that google penalised for Doorway/gateway pages. Can someone tell me the difference if any? Is this considered a doorway page? Marketing Latin America If yes, if other pages of my site link to this page, will it still be considered a doorway page?
The intention of a doorway page is to lead the user to your site. A landing page is intended to get a buyer to take a specific action for which you are buying your search engine placement.