What is the difference between On line advertising and affiliate marketing? Both Technically and conceptually
Online advertising can consist of media buy and placements and you can pay on anything from a cost per thousand basis to monthly fixed rates, directory fees and listings etc.... In affiliate marketing, an extremely basic definition and difference is that you are only being paid or paying on a performance basis, like a rev. share program. Merchants: Only pay when an affiliate completes an action, whether it is a sale or a lead or a click. Not on an advertising or rate card. (This is for a vast majority) Affiliates: Only get paid when an action is completed whether it is a sale, a lead or a click. Not on a CPM or other basis. There are merchants that will pay both CPM and actions though. Hope this helps.
What is the scope of On line advertisement in product promotion? Is this better than any other promotional technique?
There are millions of people using Internet everyday on a regular basis. In Internet marketing, online advertisement plays an important role and has been considered as a successful marketing strategy. Online advertising is all about targeting your offering to a specific users. In Internet marketing, affiliate marketing plays an important role. There are different types of affiliate programs in affiliate marketing. It can be beneficial to affiliates and sponsors. Affiliates can earn extra money and sponsors can elaborate their marketing reach.
From a marketing theory and practice perspective the two (Affiliate marketing & Online advertisement) are very different concepts. Affiliate marketing is a revenue generation model - where you are paid per performance for selling other people's stuff. Online advertisement is a marketing tactic which you use to communicate your message to customers and potential customers. There are several online advertisement methods including Pay Per Click (PPC)- using services like Google Adwords, Yahoo advertisement, MSN Ad Centre, Miva, etc. Other methods include Article Marketing, Banner Advertisement, Blog marketing, etc. What does this mean to you as an online marketer with a website ? You can make money from affiliate marketing by selling other people's stuff. You have to sign up to affiliate networks like Commission junction, Clickbank, etc. You can make money from online advertisement by displaying third party advertisement on your website. You have to first sign up to advert networks mentioned above.