What is the difference between CPC and PPC?

Discussion in 'General Marketing' started by Renzel32, Sep 20, 2010.

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  1. titly555

    titly555 Greenhorn

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    #21
    CPC = Cost per click "The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad."
    PPC = Pay per click "PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, pay per click."


     
    titly555, Jan 8, 2013 IP
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