what is the difference between clicks and impression?

Discussion in 'Pay Per Click Advertising' started by seoguy5, Jul 9, 2010.

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  1. #1
    hey guys,
    i am a new guy in PPC advertising , i have a question ?
    what is the difference between clicks and impressions? :confused:
     
    seoguy5, Jul 9, 2010 IP
  2. crysis14

    crysis14 Peon

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    #2
    A click is each time someone clicks on your ads. An impression is each time someone sees the ad.
     
    crysis14, Jul 9, 2010 IP
  3. money$maker

    money$maker Member

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    #3
    PPC = Pay Per Click (when someone click on your ads you earn for each click) RATES: High for google adsense (.07 to 1.00 USD per click), other networks as clicksor, bidvertiser or adbrite the rates are (.01 to .03 per click)
    CPM = Cost Per Mil Impression (it pays for 1000 impression and doesn't matter if people do not click on ads) RATES: 1.15 CPM (tribalfusion) another ad networks like xtendmedia or cpxinteractive you get 0.23 CPM.

    Regards
     
    Last edited: Jul 10, 2010
    money$maker, Jul 10, 2010 IP
  4. seoguy5

    seoguy5 Peon

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    #4
    thanks guys, for clearing my doubts!
     
    seoguy5, Jul 17, 2010 IP