What is the difference between Bounce Rate & drop-out rate?

Discussion in 'General Marketing' started by ramki, May 30, 2008.

  1. #1
    What is the difference between Bounce Rate & drop-out rate in web analytical term?
     
    ramki, May 30, 2008 IP
  2. pedigreechump6

    pedigreechump6 Active Member

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    #2
    My take on it is:

    A bounce where a visitor turns up at your site and either clicks back or closes the browser without navigating to another page. Total page views will always equal one.

    A drop-out refers to a given process (say a purchasing cycle with adding things to a basket, checkout and actually confirming the order as examples steps) and the % of people who fail to get past a ceratin point.

    So for example you may get 100 people add something to a basket but only 50 people go to the checkout so your drop-out rate at this stage would be 50%. If 25 people drop-out without confirming the order the rate would be 25% at this step (you tend to have rates as a % of the people who started a process NOT how many people reached the previous step).

    Just my 2 cents.
     
    pedigreechump6, May 30, 2008 IP
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