What is the difference between a lead and a sale?

Discussion in 'Affiliate Programs' started by linkforu, Jul 26, 2009.

  1. #1
    Hi all ,

    I am new in affiliate marketing ..i am earning through adsense so far but now i want to try with affiliate marketing

    please any one can clear me the difference between a lead and a sale?

    I show many merchant are paying for leads and some of them for sale so please let me know what is the actually difference and which one is much easier to convert?
     
    linkforu, Jul 26, 2009 IP
  2. ChrisBa

    ChrisBa Well-Known Member

    Messages:
    1,240
    Likes Received:
    22
    Best Answers:
    0
    Trophy Points:
    148
    #2
    sale - your selling an item to someone
    lead - your collecting information about someone
     
    ChrisBa, Jul 26, 2009 IP
  3. dbbrock1

    dbbrock1 Peon

    Messages:
    308
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #3
    A lead is just like a pre-sales question where you could possible get a sale from.

    And the sale is your ultimate goal.
     
    dbbrock1, Jul 26, 2009 IP
  4. chipmunk

    chipmunk Well-Known Member

    Messages:
    209
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    108
    #4
    linkforu,
    Keep in mind...
    There is 3rd scenario, which is Per Sold Lead. A sale does not occur upon the submission of the lead (data), but rather when the lead (data) is actually purchased.

    Example: For us (LeadFlash) -In regards to our Payday, Auto & Debt offers: The user enters their information into our form directly or through the publishers form (if they are hosting it) & in real time the lead is shopped to our network of lenders. If the lead is purchased by the lender, the publisher receives commission.

    -=Chipmunk=-
     
    chipmunk, Jul 27, 2009 IP
  5. spyromike

    spyromike Peon

    Messages:
    30
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    CPA = cost per action. If you are getting a high payout, this action is usually some sort of sale or subscription, and usually harder to convert than a bona fide lead campaign, where only information is collected.
     
    spyromike, Aug 1, 2009 IP
  6. Casey

    Casey Peon

    Messages:
    14
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Dear linkforu

    Because you are new in affiliate program, what i can do for you to help you is to propose you a link, where you can get a package which will give you all answers you want: sitesell.com/affiliates-tools.html

    Feel free to contact me if you want more help
     
    Casey, Aug 1, 2009 IP
  7. nadish

    nadish Peon

    Messages:
    349
    Likes Received:
    9
    Best Answers:
    0
    Trophy Points:
    0
    #7
    lead - credits on signup/email submit/form completion
    sale - credits when someone buys the item with their money using your referral/affiliate link
     
    nadish, Aug 1, 2009 IP