I have a customer's web site selling leathers apparel, it uses Oscommerce to run the store, it gets about 20 visitors/day from search engines all of them through related keywords like : leather jackets mens leather blazers womens leather coats leather motorcycle jackets men s leather jackets scooter jacket women s lambskin belted button-front onseam pockets leather blazers women s leather jackets motorcycle coats so let s assume that the site has attractive design and competitive prices, what is the conversion rate that you expect through this kind of traffic or how many sales this site should get per 100 visitors
No figures can be anywhere near accurate until you get a lot of sales and statistics ..................... but some industries could get around 7 sales per 1000 visitors......... I know we have hit that figure on a number of products ...............without top marketing that is
Conversion Rate depends on the sales page and the actual search term people use to get to the site/effectiveness of PPC. it really doesn't help to have alist of keywords because You and I can be selling the same products and can get totally different conversion rates. Average conversion rate's around 2-4% but it all depends on the site. it's like saying my site is an insurance site tell me what CTR to expect.
Ana...great comment. I wrote a few articles about this topic a while back that you might find helpful. Be advised that this after they click through from an ad/banner. Practical Tips for Converting Visitors into Customers How to Kill Online Conversion Rates