What is the best way to make a daily budget last?

Discussion in 'Google AdWords' started by VentureBridge, Nov 3, 2008.

  1. #1
    Any recommendations for making a daily budget last the whole day? I tend to find myself running out of my budget early in the day and either kiling my campaign or increasing the daily budget.
     
    VentureBridge, Nov 3, 2008 IP
  2. muchacho79

    muchacho79 Active Member

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    #2
    Go to campaign settings and make sure the budget isn't set to 'accelerated'.

    Each to their own, but I choose to have my budget run out as quickly as possible - it's a sure fire way of knowing whether your budget is too small, or whether you are perhaps bidding too high on some keywords.
     
    muchacho79, Nov 4, 2008 IP
  3. CustardMite

    CustardMite Peon

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    #3
    Reduce your bids until your budget runs out just as the day ends (on average). This will maximise the number of clicks that you get for your budget.

    Then adjust the bids according to conversion rates to maximise the number of conversions that you get for your budget.
     
    CustardMite, Nov 4, 2008 IP