Does anyone know the correct and most effective html format to create a backlink. I am stumped on this and whether to add the http://www. or even www. in the html. If someone could give me a good example I would really appreciate it.
if you're looking for a backlink to the homepage, i alway do http://www.yoursite.com you can set in google webmaster tools your preferred url (with or without 'www.') - i always do with www, because most backlinks will be to that url.
It depends on you when creating a backlink. You could use a URL with or without http://www or www as long as you make sure that you stick with one or the other. I would advise you go with the full http://www though. For internal links, I believe it is much better to use absolute links, meaning the full URL. I've read it here somewhere. Try searching for it. Hope that helps.
Use the full absolute URL in internal and external links, this prevents any crawling errors due to improper internal or external linking. Example: http://www.gosite.com/site.html