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what is the best way to get free content?

Discussion in 'Copywriting' started by psychicmystery, Dec 17, 2011.

  1. Sam Gilmore

    Sam Gilmore Peon

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    #21
    Step 1: Think about your customer’s needs.
    Before chasing content you have to think what sort of content your customers want and what needs they have. Obviously you want people coming to your business site that are interested in what you offer so think about what other things complimentary information they might be interested in. For example if you are running a website that sells tennis racquets then you should fill your site with quality articles on how to improve your tennis game.
    If you can provide valuable free content then your traffic will increase but it’s important to make sure it’s the right kind of traffic. By providing content that attracts your target market you have the best chance of converting those prospects into customers.
    Step 2: Locate the best articles based on customer needs.
    Now that you have a good idea what sort of content your potential customers would be interested in you need to get out there and find the best articles to meet this need. Thankfully it’s Google’s job to do this so all you need to do is think like someone that would be searching for content in this area and pump it into Google. The search results at the top should be the best and most relevant content on the subject matter you are looking for. If it’s not then you might need to adjust your search terms until you find some good articles.
    The ideal situation is to find a hobbyist fan, someone that writes articles for fun to indulge in their hobby and happens to be an expert too so they write good stuff. You can usually spot these types of websites because they are not professional, after all they are not trying to run a business, they just want to help others out while they enjoy their hobby. So continuing the tennis example you should hopefully find a few mad keen tennis fans or trainers that have written up some good content.
    A note on PageRank: Try and pick the articles that have a high PageRank, at least a 4 or more is best. The first page or two of results on Google should bring in those types of sites. If you don’t know what PageRank is read about it. When a page has a high PageRank and shows up in the first few results in Google you can assume the content is of a high standard. If in doubt, sit down and read the article, you should be able to judge for yourself if it provides something of quality.
    Step 3: Ask for permission to publish the content.
    This is the tricky part. Write out an email template to send to the author of the article explaining who you are and what you want to do with the article. Be sure to be completely honest and tell them that your site is commercial although you will not be selling or making any direct money from the article.
     
    Sam Gilmore, Mar 15, 2012 IP
  2. melanie.c.jones

    melanie.c.jones Active Member

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    #22
    If it was easy to get it for free, how do you think so many people on this forum making a living writing content for people?
     
    melanie.c.jones, Mar 15, 2012 IP
    YMC likes this.
  3. Koolasma

    Koolasma Peon

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    #23
    best content when u write urself..and authentic ;)
     
    Koolasma, Mar 16, 2012 IP
  4. BuriedAlive

    BuriedAlive Peon

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    #24
    The best way to get "free" content is to write them yourself and/or engage guest bloggers. But usually people volunteer to do a guest blog post for other bloggers who have already made a reputation for themselves. So if you want quality content and you can't do it yourself, you really have to fork some money out for that. You will need the help of a professional. Otherwise, learn how to write, then look for something to write about, and then start writing. :)
     
    BuriedAlive, Mar 16, 2012 IP