Hi everyone, is this the best way to create content ads in Adwords? I swear by the content network (usually gives me 300% ROI). So what i do is i take 50 broad keywords and place them in their own adgroup. These keywords will all have the same THEME, eg: fly a kite, how to fly a kite, fly a kite today, fly a kite professionally etc etc. Then i switch off Search, change ad serving to "as quickly as possible", and "show ads more evenly", i then create the usual two ads to split test. What do you all think? Does Google really need 50 tightly themed keywords for each adgroup to decide where your ads will show? Or can i use 50 loosely themed keywords without it making a difference? What are your experiences? Thanks!
It's a good way. You could try with 3 ads first to speed up the process. Take care at negative keywords if they are necessary - I do not know what combination you could make with kite .
It depends on your product. My suggestion is to test it out. You don't know until you try. Also don't just test for 24 hours, sometimes I see huge increases after a couple of days.