What is the best way of refering to your site in a press release ?

Discussion in 'General Marketing' started by poseidon, May 15, 2006.

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  1. #1
    hi,

    I was just wondering that what can be the best way of refering to your site in your press release without making it look like sales letter ? I want people to get read the news and come to my site but want to keep the press release natural.

    Oh by the way, is $30 release enough ? I am a little short of money :p

    Thanks
     
    poseidon, May 15, 2006 IP
  2. T0PS3O

    T0PS3O Feel Good PLC

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    #2
    Depends whether you rank for the 'pronouned' or 'un-url-ed' version of your site and whether you call your site like that yourself.

    If you refer to www.greatestsite.com as "Greatest Site" you better make sure your competitor isn't #1 for that phrase.

    Generally though, you'd link to it in the footer / contact details fo the release and speak about the site in the body in general terms. "On our new site", "via the website" etc.

    All depends though, as always.
     
    T0PS3O, May 15, 2006 IP