Hello marketing experts, I would like to ask you for an advice. In my spare time, at the evenings, as my pet project I created a website application http://www.savilio.com Why ? I needed a way how to stream video from various pages to Google Chromecast, WD TV Live or Samsung AllCast. Or, download them offline, in to my tablet, phone, cartoons for my kids when we were traveling, or some recipes for my wife. Existing solutions have a lot of ads, ant not suited my needs. So I started to develop, and while I spend many hours working on this project, I decided to give it some look, a make it public. (Actually YouTube videos do not work 100% correctly, due to google video distribution system from flash to HTML5) What I want to ask for? I'm a developer, not a business man. I need an advice, what is the best way to let people know about this project. Let people use this tool, as much as possible. How should I do it? 1. Do I have to pay for some AdWords ads at Google, or Facebook? 2. I also seen ads, that people sell facebook posts to various pages, groups. Is this a solution? 3. Or services to register my application to various site directories? Is this a good idea? I also read that this can also harm site. 4. ... ? Please can you give me some advices how to start? I would really appreciate your help. Thank you very much C.
Hello! You could create a FB page associated with the service and invite people to like it, in this way the business will become more visible. Then, on sub-Reddits you can also share it and on forums, of course. These would be the free promoting ideas that should be tried before considering buying coupons, ads, etc. Good luck!
Nice looking app. If I ever need to download a video I'll give it a try. When I create a new project I start actively promoting it through my twitter account. Works for me. AdWords / Bing will work well for you, provided you're planning to monetize your app in some shape or form. I'd try to promote it using all sorts of free venues first, if I were you.
You should focus on social media marketing, share your website on Facebook, Google+, Twitter, Reddit, Tumblr, Instagram and other social networking sites. At the beginning, invest in paid advertisements to get more exposure in short period of time.