Hi PPC masters, I need to try and analyze the PPC campaigns from 3 competitors and compare against our own. What are the best current crop of tools to achieve this please? Many thanks, - Vince
Forget the tools Vince. Google your kw's. Look at their adcopy, landing pages, price points. Check back in a month. See if their are any changes. If not then most likely what they're doing is woringk and you should mimic it.
Try SEMRush.com. It gives pretty good estimates. I like their API, its very useful for generating custom daily alerts.
Although it's not clear if you are talking about keyword tools, whatever kind of tool you're thinking about, I agree with forthright: forget about the tools. If you are going to depend on tools for your keywords, PPC is probably not for you. You should know the keywords to your own products. Then it's a matter of creating the best ads that people click on appropriate for your particular situation.