Very recently I was shown some websites that had aesthetically interesting designs, but I was baffled about the elements in the site structure, since they were not optimized for SEO (Search Engine Optimization). The point of creating an SEO friendly website is to ensure that those people who want to find your site can actually find it. You also want to be viewed as a credible site in the eyes of the search engines, more specifically, a very important search engine like Google. 1. Use keywords in your files and avoid using underscores. 2. Most keywords or phrase (long tailed keyword) searches are done in lower case so keep file names in all lower case letters. 3. Optimize “404†pages. Use a custom site template and use this space to add call-to-actions. If the visitor reaches this error page, then they will have a way out to keep navigating through your site. 4. All site structures should contain a body, H1 tags, textual content, related links, navigation links, a header, and footer. 5. Strategically place keywords in the content and in the H1 tags. 6. To enrich the content and provide important internal linking, use anchor text on relevant and topic- specific keywords.