What is the best resource for Web 2.0 in your opinion? I have experience in marketing online but am curious to know what real successful marketers use most for social media web 2.0?
Social media or web 2.0 is about building social capital that will generate flows of visitors over a long period of time. Many marketers treat social media sites like pay-per-click (PPC) advertising services. That is—they expect to see returns immediately after creating an account on facebook or twitter. Social media requires that you build up a large follower base over a long period of time. You can think of these networks that you are building as a form of capital. When they are large enough large, you can begin to use it to bring in additional members (without actively marketing) and additional customers. Based on this i'm voting for a mix of twitter and facebook as the best resources.