Social Sites are like TV screen of your organization, what you shoot will be shown there this means you can work on the social media sites by updating more about your organization, feedbacks from previous client, upcoming projects etc. You need to do all the activities that you do with your personnel account... So, i guess now you can work all the way to the top of the ladder.
How you use social sites to boost your business will be determined, in part, by what your company does. A few more generic tips: You need to not just be a spectator but participate in the online discussion of your business and products. Don't just post randomly but post frequently and monitor the likes and comments. When someone comments you need to respond in a timely manner. Encourage discussion and feedback on your social sites. Pay attention to what your customers are saying on social sites and what they find important and use that information to make your products and services more relevant to them. Use the analytics available to see what your followers are responding to and when.
The use of Social Media depends on many factor like size of your business is, kind of domain you work etc. But no matter how these factors are you need to be consistent, informative and creative while using social media to promote your business. The most popular Social Media sites are Facebook: Facebook is quite a popular website among businesses for social media marketing. You need to create Facebook Business Fan Page for your business/company and keep updating it with useful information and updates. You can also share industry-related articles, images and videos on Facebook. Today millions of users uses Facebook it's quite easy for people also to follow you using Facebook. Twitter: Twitter is another nice tool to market your business on Social Media. It help you to give easy, small and to the point updates of your business to the people. You can share information about new products, discounts and special offers on Twitter. Youtube: Youtube quite a powerful social media marketing tool now a days. Create an interesting video related to your business and upload it on Youtube. You can create instructive "How-to" videos which help the people to solve certain problems. Many businesses have gain drastically when their video "go viral". So don't underrate the power of Youtube. The social media marketing takes time for small business to gain business. But once it's established it can give a huge business too. The other useful social media are LinkedIn, Reddit, Google+ etc. which are having limited or less impact on your business compare to above three. Also don't use Social Media only for self promotion. You can also use it to keep track of your industry updates, latest trends, tracking competitors by following them on Social Media.