What is the best PPC Book to read?

Discussion in 'Pay Per Click Advertising' started by E-Platform Marketing, Jul 24, 2006.

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  1. #1
    What is the best book that you know of to get into the heart of PPC? Specifically something new that discusses click-fraud . . .
     
    E-Platform Marketing, Jul 24, 2006 IP
  2. otssolutions_administrator

    otssolutions_administrator Peon

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    #2
    hi dear
    there is no any book in the market to you read about the PPC, you can get some information from here http://www.netlinkis.com/Search-engine-optimization-paid-inclusion.asp :) and more information about the ppc, means how we do and how it is beneficiary you see this article http://forums.digitalpoint.com/showthread.php?t=99825 :)
     
    otssolutions_administrator, Jul 24, 2006 IP
  3. Dan

    Dan Active Member

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    #3
    This is widely regarded as one of the best books on Google adWords, but it also touches an the other PPC providers, and has a lot of general marketing info too - http://www.perrymarshall.com/google/.

    Don't be put off by the cheesy sales letter; the book's actually very good!
     
    Dan, Jul 25, 2006 IP
  4. jameskon

    jameskon Well-Known Member

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    #4
    This is the best place to learn PPC rather that any books... Thats where i learned all the fundas to PPC...

    http://www.google.com/adwords/learningcenter/
     
    jameskon, Jul 27, 2006 IP
  5. 101homebiz

    101homebiz Peon

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    #5
    I also recommend Perry Marshalls book, however there tons of Informations on the Web, i.e. here or in webproworld forum.
     
    101homebiz, Jul 27, 2006 IP
  6. JordanLH

    JordanLH Peon

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    #6
    Alos beating adwords isn't too bad either. Very good for starting out.
     
    JordanLH, Jul 27, 2006 IP
  7. E-Platform Marketing

    E-Platform Marketing Peon

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    #7
    Thanks for the input - I agree that this is one of the best sources. Our true issue is with many of our SEO/SEM clients. These clients can eat up a lot of time with the same old questions. It would be nice to have a book to recommend that is somewhat timely and definitely easy to read. When you get numerous "3 minute calls" from clients it really starts to add up . . . looking for a good solution.
     
    E-Platform Marketing, Jul 28, 2006 IP
  8. tonyrocks

    tonyrocks Active Member

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    #8
    Perry Marshall's is pretty good! The guy knows his stuff...yes, even though he has the cheesy newsletter. I think Rosalind Gardner has a book out too that touches on using PPC, but Im pretty sure there isnt anything in there about click fraud.

    hehe...this is great:


    http://services.google.com/awp/en_us/breeze/2473303/index.html

    In the first minute of the demo, you hear the lady clear her throat. What a quality production from Google! hehe
     
    tonyrocks, Jul 28, 2006 IP
  9. RyuKenLi

    RyuKenLi Peon

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    #9
    Thanks for the link tonyrocks, I'll be reading up on it.
     
    RyuKenLi, Jul 29, 2006 IP
  10. carjamlangley

    carjamlangley Guest

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    #10
    Everybody knows the "Dummies" series so it might be easier to get a client to read it. Pay Per Click for Dummies by Peter Kent is a good one. In addition to Adwords, it discusses many other PPC options. Easy reading and very approachable to someone not familiar with SEO. :)
     
    carjamlangley, Jul 29, 2006 IP
  11. rahulm

    rahulm Peon

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    #11
    1. SEO dummy
    2. SEO Book
    3. Search Engine Advertising(catherine seda)
    these are some of the very useful books in PPC area
     
    rahulm, Aug 3, 2006 IP