We have all read hundreds of times that content is king. Build a good site and let nature do the rest. Well sometime nature needs a little assistance. What off page SEO is worth the effort now we have experienced the penguin and panda updates? What methods have helped your site during this time of change?
I think better keep as normal, do not do any onpage over optimisation and keyword rich link building.
As per my opinion you can follow these steps: Do's - Build natural and relevant links - use unique and fresh content - keep concentrate in QUALITY than quantity - Do article marketing - use Social Networking (like Facebook, twitter, pinterest, linkedin, G+ etc) Don'ts - Avoid spun content - avoid link farm - avoid buying and selling links - avoid use gimpy blog comments (like "thank you for sharing", "awesome post" etc) - useless keyword stuffing - doorway pages - irrelevant link building - irrelevant use of anchor text - avoid web spam -- I think quality works and honest work process can protect you from the Slap of Penguin and Panda. ~~ Best of luck............ ~~
But content is king. Fresh, unique, well-researched, relevant to your blog/website content will mean half the battle is won. Once you have this aspect sorted then you can try and concentrate on some of the other link-building methods mentioned above (but, in my opinion, most especially using the "social" method with FaceBook, Twitter, etc.).
Vary anchor text. Spread incoming links over multiple deep links on your site, not just your home page. Go social, especially G+!
It's no longer about the anchor text. You need to figure out how to get backlinks from sites that are in a related niche to yours.
I can find plenty of sites that are in a niche the same as mine, but, what anchor text do I use for backlinks? If I know the keyword phrases I want to rank higher for but cant use them as an anchor what do I do? Also , is it still worth posting articles to blog sites that are high PR ? Or is this another google slap waiting to happen? My site got destroyed in the rankings after the penguin update. Thanks everyone.
No, my friend, no. SEO is not as easy, as you think. Sure, your king content could be stolen by different (by trust) resources - and it is the funeral for your site. And it is only one aspect of the problem. You are like a child.
A bit excessive. Yes authority sites carry more weight but tend not to steal other peoples work/content. To call someone a child from the safety of your keyboard smacks of being a coward with poor English. The points made by Allen are very good and useful guide post penguin. Follows these and you are on the right path whether a child or knocking on heavens door.
Look to create industry respected blog posts on your site. This unique content will generate in bound links from other websites because it is respected. This is a great way to achieve links that Google Penguin loves.
Allen wrote just copybook maxims. And that is all. When i have said about child, i meant that even a child knows about it. One of my site (in russian) has good articles, and after 5 years i can find these articles on tousands of sites. And yes, my site now has a low rank because of duplicated content. Yet this content was written by me. Really, few of this sites are trusted. You say... "authority sites carry more weight but tend not to steal". Ohhh, let's begin from the top. Let's begin from wiki. :-D Really, i am tired about copybook maxims. Matt Cutts likes to use it also. All posts are around "text is good, links are bad"...
Google all algorithm work on content and at last for Google content is king. Fresh, unique, well-researched, relevant content for website or blog. do ever thing ethical in your website/blog/pages.
If your site is about home and gardening, but your links all come from sites about everything from motorcycles to soccer, then the links are irrelevant. No, they won't hurt IF you've got a good base of links from sites relevant in your niche. Natural linking shows a link velocity that makes sense. If your site launched today, and then receives 2000 incoming links per day, then that does not look natural.
I don't worry about Google and instead write content for humans. I also back link through relevant niche blogs and sites.