Hello. Can you help me to choose the right one? I`m the manager of a web company, now I want teach some of my team about Internet Marketing, and I`m looking for the best one book or Internet resource. I read that the best one is the kotler`s book, but he has 2 books "Principles of marketing" and "marketing management", then Which one do I have to buy? Or is there any other else better? By the way, very related with this is my need of have this book in a digital version (pdf, word, etc) because I can`t get it on my country, and the postal service is not good here, do you know where can I find it (it`s no matter if I have to pay for it, my concern is about get it in a download way). thanks
I feel that you should read both of these business marketing books. There is a wealth of info in each. So basically place on book in your left hand and the other into your right hand. Then, bring your hands together. You are a strong marketing force at that point. As far as finding ebooks in pdf, just make a specific google search for them.