The option that allows me to target my site to specific region I also like their reporting feature that alerts me when there are errors in my site. How about you?
I am more interested to check for the presence of errors in my site and another good option is top search queries.
Top search queries, followed by pages with external links. Top search queries is my main link-development guide.
What Googlebot sees - In external links to my site: it's the best way to manage multiply keywords - link building... Off course after the current ranking results