I normally get a CTR between 1% to 2%. How about the members of the forum. What is the maximum CTR that you lastly got for your campaign. Edit : I also see people saying that they get CTR of 60-70%... Any of you got such stats from your campaign without spending much.....?
the national average is 1%... anyone who has a 60% CTR is either lying or they are talking about a keyword that has maybe 1 other advertiser and they are bidding on a keyword that gets searched for maybe less than 3 times per day. Don't worry about CTR unless you need more volume. Worry about quality score, which can be exactly reflected by monitoring your min bid prices. Min bid is a better, more accurate assumption of quality score, not CTR.
I think everyone should worry quite a bit about ctr. If you're not, you're wasting a lot of money. I've had campaigns do 20% on high volume searches. The higher you can get your ctr, the happier you will be.
yes CTR is VERY important, but CTR does not equal QS I have explained this 100 times... A 0.50% CTR can be 100 times more valuable than a 10% CTR. Since CTR and QS is reflected on keyword historical and positional averages If your CTR is 10% and your avg competitor ad is 12% you are going to get a OK QS assigned to the keyword if your CTR is 0.50% and your avg competitor ad is 0.40% then you are going to get a great QS assigned to the keyword You cannot glance at a CTR and assume QS... Its impossible!!! It makes no sense...
IMO its depends on the keyword. some of my best keywords are .1% CTR and many of my low volume keywords get 70% ctr so at the end of the day its best to pay attention to the conversions above all else.