I'm sure it differs a lot between products you're marketing, but on average, I've heard that out of 100 impressions, only 1% of those ads gets clicked. Out of those 1% that clicked through, only 3-5% buy the product or service. Therefore, a rough estimate of that will mean out of 2500 impressions, only 1 of those people will buy. Does this sound right to you?
I read that its around 10% However that was on CPC which is designed specifically to get the user to click it And yes that is about right, but you need to have a combo of different types of marketing schemes to get top results are you coming from a publisher or advertiser point?
Hi shadowplay: Good question. A lot depends on your landing page, product/service etc. They is no real, hard answer to your question. Your home landing page must grab them for more than 6-8 seconds to get a interest to move forward. My email list is 38 million strong, which I send out once a month. I count on one sale per one million emails sent out. My service runs between $10.00 and $1,000.00 per sale. My newly completed email list is 500 million strong. I will send out my first mailing in January. I may want to sell my smaller list. You must promote every day. No traffic/visitors = no sales! Another though for you to ponder. If you purchase traffic/visitors to your site, you cannot rely on traffic or hit counters to confirm the proper hits to your website. I tried a campain once with five separate hit counters ( including google ) on my landing page. All logged the hits with different number. Some as much as 80% off.
I'd have to honestly agree with Autotraffic. Depending on the industry, product, landing page quality and how well you have chosen your keywords (ie: adbrite, adsense etc.) In industries like online gambling, conversion is exteremly low (but potentially profitable in the end), unless of course you're a massive multi-million dollar online venue that has been in existance for many years. If you provide a great landing page and offer your visitors a quality product, your conversion rate will of course be higher than someone who has minimal content and a poor product.
Hi everybody, Our sales depend on the season but you can't rely purely on sales from the first visit. That's why it's a good practice to build a list of potential buyers and then send them promotional emails. This list can be made from newsletter subscribers, those visitors why made an enquiry, etc. You can track the number of these potential customers with LEADs number.
Anybody else got figures they can throw out along with the industry they're in? I'm specifically interested in hearing from those who do PPC ads. How many visitors must visit your landing page to subsequently click through to the merchant and purchase?