What is the average bounce rate a website should have?

Discussion in 'Google Analytics' started by leommb, Apr 27, 2011.

  1. #1
    my website has 35.46% bounce rate is it good to have that much bounce rate or should it be higher my website is http://bit.ly/esKCH6

    thanks
     
    leommb, Apr 27, 2011 IP
  2. brandon93s

    brandon93s Active Member

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    #2
    Higher? You want your bounce rate to be as low as possible. See: http://bit.ly/3IDQs0
    The lower your bounce rater, the more each visitor is sticking around. Ultimately 0% would be ideal.
     
    brandon93s, Apr 27, 2011 IP
  3. Citizen17

    Citizen17 Peon

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    #3
    It depends on the type of website. Ideally you want it to be as low as possible as it indicates that the visitor is actively browsing the site. One of my affiliate sites has a bounce rate of ~75%, which is ok for me as my traffic is organic and lands on specific product pages where the end goal (by delivering quality unique information) is to redirect them to another page.
     
    Citizen17, Apr 27, 2011 IP
  4. poxc2006

    poxc2006 Greenhorn

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    #4
    It depends on the vertical - use analytics intelligence or whatever it's called to compare your site to benchmark stats for other sites in your industry, it's easy to find in Google Analytics and totally free.

    More important than the bounce rate over time is to watch for spikes in the bounce rate, high bounce rate pages...things like that.
     
    poxc2006, Apr 28, 2011 IP
  5. alexhughes

    alexhughes Greenhorn

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    #5
    a 30% bounce rate is freaking good! Most sites are well above 50%
     
    alexhughes, Apr 29, 2011 IP
  6. 1812

    1812 Active Member

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    #6
    Depends what you want from your visitors. All my sites are designed to have a high bounce rate, the higher the better for me..
     
    1812, Apr 29, 2011 IP
  7. dburdon

    dburdon Peon

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    #7
    The recent Google Analytics benchmarking study gave average bounce rate as 42.5% in the US and 41.5% in the UK.
     
    dburdon, Jul 7, 2011 IP
  8. Jonah_fish

    Jonah_fish Guest

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    #8
    Anything below 50% is generally considered good..... 35% is very good!
     
    Jonah_fish, Jul 8, 2011 IP
  9. тнє Sufi

    тнє Sufi Peon

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    #9
    Your bounce rate is very good! The lower bounce rate, means your users spending more time on your site.
     
    тнє Sufi, Jul 8, 2011 IP
  10. ThatKidBanks

    ThatKidBanks Member

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    #10
    If you have a 30% bounce rate then you're doing pretty well. You wanna stay below 50% if anything.
     
    ThatKidBanks, Jul 8, 2011 IP
  11. reivand

    reivand Peon

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    #11
    mine was 68.59%...guess need to work harder then..
     
    reivand, Jul 8, 2011 IP
  12. TheCube

    TheCube Peon

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    #12
    depends on industry and what your offering - but anything below 40% is good. You must be doing something right
     
    TheCube, Jul 9, 2011 IP
  13. Jaish_D

    Jaish_D Peon

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    #13
    bounce rate depends on several factors, hence invariably there would not be a average pattern relevant to all websites which are different in nature and catering to diverse audiences. but a lower bounce rate definitely speaks volumes of the stickiness of the web-page on which a visitor is landing....
     
    Jaish_D, Jul 11, 2011 IP
  14. cereseo

    cereseo Peon

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    #14
    the average bounce rate of any website should be 30-40% not more than that
     
    cereseo, Jul 13, 2011 IP
  15. bli_wedhooz

    bli_wedhooz Peon

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    #15
    i think if you sell something or provide information on your site then its supposed to be < 40%
    if you promoting affiliate then bounce rate doesn't important (as long as visitor go to your affiliates) you just have to track it with google analytic
     
    bli_wedhooz, Jul 13, 2011 IP
  16. ShaktiPumps

    ShaktiPumps Member

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    #16
    The ideal bounce rate of an optimized website should be in between 38% to 45%..
     
    ShaktiPumps, Jul 19, 2011 IP
  17. stevebloemer

    stevebloemer Banned

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    #17
    I found this on Google's Webmaster Tools -
     
    stevebloemer, Jul 19, 2011 IP
  18. palme

    palme Active Member

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    #18
    that's about a high bounce rate and not higher, question is howmuch bounce rate is high enough?
     
    palme, Jul 22, 2011 IP
  19. marylandlawoffice

    marylandlawoffice Member

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    #19
    i think 30% to 40% bounce rate is good for a site.
     
    marylandlawoffice, Jul 22, 2011 IP
  20. sunnyday123

    sunnyday123 Peon

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    #20
    40 percent is ideal bounce rate for a site.
     
    sunnyday123, Jul 24, 2011 IP