“Throw enough mud on the wall; some of it will stick.” A most common belief is that SEO is a haphazard free-for-all attempt to do anything and everything that might help. ”Let’s do SEO!” someone in upper management shouts. So, a team of lackeys scamper off to do social media, onsite optimization, directory listing, Tumblr blogs, article submissions, viral videos, backlinks, blogging, and whatever else they can dream up. This is not a strategy. This is a careless and ultimately harmful practice. Haphazard SEO attempts yield hazardous SEO results. SEO is not about doing everything you can and hoping that something, somewhere, somehow might actually help. SEO is not a mystery; SEO is a strategy. Many of those ideas above — onsite optimization, social media, etc. — are great ideas. However, they need to be rolled into a streamlined strategy. The alternative is to develop an SEO approach that provides real ROI and ensures that you will gain ranking. Such strategy involves three main areas. Onsite optimization. The only way for SEO to be successful is to make sure that the site itself is healthy and optimized. Use the right keywords, optimize your metadata, and improve your content. Ensure that your SEO strategy includes a blog hosted on the same domain, regularly updated, and full of rock-solid material. Onsite SEO is the core of any successful online presence. But onsite perfection alone won’t cut it. Social signals. There’s got to be some sort of social activity on your site in order to truly gain rank. A page with zero links to social accounts or zero presence on those social accounts is a page that won’t ultimately succeed. Create an engaging social presence among your followers, and keep it connected to your website. Backlinks. The final and indispensable component of an SEO strategy is backlinks. Whether you use the services of an SEO company or launch your own guest-posting campaign, it is absolutely crucial that your site have a strong link profile. No site will gain rankings without gaining backlinks. These three focused practices do not constitute mud-on-the-wall efforts. You can do better than that. Organize, streamline, focus, and ultimately dominate SEO without a single splatter of mud on your clothes. To know more click here: http://www.searchenginejournal.com/three-awful-things-people-actually-think-true-seo/67759/
Looks like another article by an armchair SEO philosopher. Where is the beef, may I ask? I haven't gotten a single actionable tip on how to optimize my webpages. Still willing to listen if you got one