What is Split Testing in Adwords ?

Discussion in 'Google AdWords' started by vardaan, Nov 16, 2006.

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  1. #1
    What is Split Testing in Google Adwords ?

    .........is it somethng to do with Landing pages.....if yes...than how to perform this "Split Testing"....is there any tool (online/ software) or does google provide the same...(apart from latest wesiteoptimizer tool which is only on invitation)

    i need quick answers .....so plz post watever u ppl know...thanks in anticipation
     
    vardaan, Nov 16, 2006 IP
  2. cianuro

    cianuro Peon

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    #2
    A split test is when a visitor arrives at your page they are shown one of any number of pages. Usually starting off with two.

    So basically, there are two different versions of your web page. You(Or Google) redirects users to the two versions evenly. So if you have 100 visitors, 50 go to version one of your page and 50 go to version two. Then, the results are measured as to which version converted better (Which version made a sale or produced a signup to a newsletter etc).

    When the test is over, you change your site to only display the page that performed better.


    That is a VERY basic overview of it. It gets a lot more complicated with multi variant testing.
     
    cianuro, Nov 16, 2006 IP
  3. krush

    krush Peon

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    #3
    I suppose you do this in Google AdWords by creating two seperate campaigns with the same keywords and advertising title and description but have the two seperate domain links for each one.
     
    krush, Nov 16, 2006 IP
  4. cianuro

    cianuro Peon

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    #4
    Two separate landing pages for each one.
    Googles website optimizer beta takes this to a whole new level :)
     
    cianuro, Nov 16, 2006 IP
  5. ohadgliksman

    ohadgliksman Peon

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    #5
    There are many ways to do split testing but the basic concpet behind it that you cannot measure the performance of 2 or more ads/landing pages/campaigns unless you test them at the same time giving them an equal chance of success.
     
    ohadgliksman, Nov 16, 2006 IP
  6. fastimprovement

    fastimprovement Peon

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    #6
    The way to split test in Google Adwords ...

    - create 2 ad texts within a single ad group
    - make sure automatic optimization is turned off for the campaign
    - wait for the appropriate number of clicks
    - measure CTR or ROI or whatever it is you're testing
    - delete the ad text that isn't performing
    - go back and start again

    :)

    Google *does* make it easy for you to do split testing (forget about Website Optimizer for the time being) at the ad text level (though technically speaking, each ad gets distributed evenly for each keyword, NOT for the ad group).

    Website Optimizer comes in when you want to run multivariate split tests of elements of a landing page.

    H
     
    fastimprovement, Nov 16, 2006 IP
  7. krush

    krush Peon

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    #7
    Website Optimizer looks complicated! It takes it to a completely new level!

    fastimprovement's guide is great.

    perry marshall goes on and on about split testing, its very important.
     
    krush, Nov 16, 2006 IP