Social Media Optimization is a marketing technique that allows you to promote a website or product through the use of social media sites. MMS will bring you targeted traffic, relavant links and attracted the attention of users. SMM is one of the most effective ways to reach technique. Marketing Social Media Marketing is to use social networking platforms and user-generated content to promote a product, service or content. often involves creating and participating in a dialogue with the public, rather than forcing a notice on them.
As the definition on the Web - Social media optimization (SMO) Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO. Social Media Optimization improves your web popularity social and in the reach of every net user. You can get more here about Social Media Optimization - en.wikipedia.org/wiki/Social_media_marketing
But i think mostly networking sites have no follow tag on links that will not considered as back links............
there are many kinds of Social media optimization like forum posting and blog socila bookmarking and a lot so its depend on you search on Google for more result
there are many kinds of social media optimization .like social bookmarking forum and other methode to do.which one is you are asking.
you can get more traffic everyday Social media optimization.and how to do that well there are many kinds of way to do that try to find out some article
It can also be achived by submitting your sites to Social media sites and also with the help of some Some social bookmarking sites as well.