Hi, I've been reading up on SEO but there's one term that I can't seem to get and that's siloing! What do they mean by that?
It's a way of either internal linking, or organising your actual site architecture, into closely knit themes, so that the theme, titles, content, keywords of each page backs up the theme of the other pages it's linked to to make it unambiguous to visitors and search engines that this is what this part of the site is about. It means you don't link all pages to all pages if they don't reinforce the theme