Is this some kind of Jeopardy thread? ... You use this to monetize your website in a proper way. (or something like that)
Your question should be like - What will be the SEO Strategy?? A strategy made for a website to get high search engine rankings for the targeted keywords.
i will be really honest with you. it is obvious from various threads i read here, a lot of people they won't share with you these kind of stuff because maybe think they worked really hard to understand these strategies and thus they don't want to let it go for free. i am no seo expert, but one of the best seo tip i can give you is that lets say you got a Free Jokes website called ....preineraire.com. So whenever you link to your joke site from other websites you will use the word Free Jokes not ....preineraire.com. What it does is that it helps search engines know that your website is about Free Jokes. I hope this helps you a bit buddy, feel free to ask me if you didn't.
Read post after post after post and you'll figure out how to get a high search engine ranking! Best of luck and make sure you're reading posts about Search Engine Rankings and Keywords.. PHP/MySQL stuff probably won't help you in this regard too much .