At first it seems pretty obvious what “link building†is… it is the practice of building back links to your site. But in the SEO marketplace, it is NOT clear today what “link building†is. What, exactly are you getting when you hire and pay a link builder? What are reasonable expectations for paid link building? Today more than any time in the past I can remember, the service of link building lacks clarity in the marketplace. I’ve been doing SEO professionally for 7 years, and SEO was part of my job for almost 6 years before that. I’ve always done link building, but not the way I do it today. So what do professional link builders do for you today?