Today one of my client ask me about Search Box Optimization. But I can't explain him. Anybody can help me what is Search Box Optimization and How I can work it for my site steep by steep. It's batter if have any video tutorial so I can learn easily.
Hi hasiburr, Search Box Optimization is a scam. It's not a valid SEO/SEM practice. In theory, it involves getting your desired search keyword phrase into a search engine's auto-complete results...you know, the suggested phrases that start showing up as you type into the Google search box. This is completely bogus. Obviously you can't force Google to manipulate these auto-complete suggestions. What some shady SEO's have done is crowd source a ton of people to search for a specific term, with the hope that this would get the term into Google's auto-complete suggestions. I've never heard of this technique actually working. I'd suggest to your client that it's not a valid technique and to focus on other things.
#ShoppingSignals, SBO (Search Box Optimization) works, we do it from many years. But is really hard to success. You must have many searches for your brand for at least 1 to 3 months to have a chance to be included in Google suggest. The simple way is to have (or to buy) short domain with your keyword inside. So for example, my keyword is seo, my country is Bulgaria and I already have domain seo bg dot something. Try to search in google.bg for seo, hit space and you will see one of suggestions as "seo bg". Sounds interesting? You can find out more about SBO and CTR optimization here: http://sbo.expert/ (include paid services).
When the user or visitor know what they are looking for then they will use the search box to directly find the product. A search box is helpful to increase your sales.