What is ROI?

What is ROI in PPC? please tell me.

 

Return of investment...

how much you make back per $ spent etc

 

So say you spent $100 on a landing page, $500 on PPC, you made $1000, your ROI would be $400.

 

Not what it should be, that's for sure. ROI is much better with SEO. Why rent traffic when you can own it?

 

Thanks for nice suggestion..

 

ROI Stands for return on investment

 

SEO requires a lot of time and commitment or $$$ if your paying someone to do this properly. Long term I agree that SEO provides a greater ROI however, it is not as simple as SEO v CPC you need to look at the product, company and market and decide which model fits best.

e.g. a seasonal fashion product would find CPC provides a greater ROI than SEO

 

ROI is normally done in percentages

So 100% ROI on $1 would be if you spent $1 and got $2 back (initial $1 plus $1 profit)