What is rich media advertising?

Discussion in 'General Marketing' started by Kecelyn, Feb 3, 2009.

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  1. #1
    Could anyone tell me about what rich media advertising is?
     
    Kecelyn, Feb 3, 2009 IP
  2. perry321

    perry321 Guest

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    #2
    Rich media refers to online advertising that makes use of a range of interactive digital media including streaming video and audio. The ads usually change as a users mouse passes over.

    Um, all you had to do was a search for those words to find your answer.
     
    perry321, Feb 3, 2009 IP
  3. bobchrist

    bobchrist Active Member

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    #3
    Advertising through interactivity content forms is called rich media.
     
    bobchrist, Feb 4, 2009 IP