can anyone throw some light on what is reverse SEO? how does one do it, and what are the advantages/disadvantages?
Reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google. We use it as some time our bad reviews comes first on google page then our main site so that time we use reverse Seo to put down that bad review result.
“Google Bowling“, also called “reverse SEO†is a technique, based on the simple fact that there is a second way of getting on top of the Google search results:- increasing your own rank - decreasing your competitor’s rank.Google Bowling is an SEO technique that is capable of decreasing a competitor’s rank in the Google Search Engine.
Typically "Reverse SEO" is used for reputation management projects. Fixing problematic listings in the SERPS.
is there some techniques to follow or do that process? basically how would you get those negative or bad reviews from getting index by Google?