"You probably know what is meant by the acronym SEO and the term search engine optimization. As you know that SEOs are so narrowly focused on search engine optimization that when they come across web sites that place well, they instantly try to uncover the ""set of tricks"" used to get good placement. Reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google. Reverse SEO now days is using as one of the most effective strategies for minimizing the impact of bad publicity within the search engines organic listings. Reverse SEO is an online reputation management tool for SEO consultants who manage Online Reputation Management. "
It is not for Seo, but for brand management.. What he meant is when some one write a negative review of your site then its affect your sales as many customer try to read the review before purchasing your goods or services.. In this process, people try to lower the rank of negative review & try to improve the ranking good reviews so that customer can read only Google review.. I have too done it for few clients.
yea, interesting concept but how is it done, surly you just use normal SEO tactics to beat the bad article review ?
No, you could submit the offending site to link farms and spam directories and blogs with the link, thereby causing the site to lose its high Google ranking. Of course, this is a very black hat method, so you must understand the consequences (including legal) that may arise from your actions before undertaking such a practice.