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What is remarketing concept?

Discussion in 'Google AdWords' started by aleale, Jul 6, 2014.

  1. #1
    The definition of Remarketing is very simple:
    “Remarketing is a feature that lets you reach people who have previously visited your site.”

    But my question is about the sources from where the traffic comes from. I mean does remarketing work for all the traffic sources i.e. direct, facebook, email, etc.
    SEMrush
    If I run remarketing campaign for adwords, does it include all visitors come from any of the source or it is only for the visitors come from Google Network?
     
    aleale, Jul 6, 2014 IP
    SEMrush
  2. Fer0

    Fer0 Active Member

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    #2
    You can use Remarketing for ALL webpage visitors, regardless of its source.
     
    Fer0, Jul 7, 2014 IP
  3. Jigney

    Jigney Active Member

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    #3
    Hello,

    Yes, Remarketing works for all the traffic of your websites from all the different sources. Once user visits your sites Google places cookie in his browser so after that your remarketing banner will follow that person.
     
    Jigney, Sep 15, 2014 IP
  4. Tam Nguyen

    Tam Nguyen Greenhorn

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    #4
    Hi, this answer is based on my 2 year experience as a Google Adwords specialist.

    Remarketing is simply a cookie that is dropped on a visitor's machine when they landed on your site, no matter where they come from. You can have a unique remarketing code for each kind of traffic/URL. Then, you can run different ad campaigns for these visitors buckets. Remarketing not only applies for banner but also search as well. The aim of remarketing is that you already knew what the customers want and the later ads will only focus on that specific need of him. So make sure your ad is customized to the need of that bucket as much as possible.
     
    Tam Nguyen, Sep 30, 2014 IP
  5. Effort Less

    Effort Less Greenhorn

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    #5
    Remarketing uses for for all webpages sites traffic, regardless of its source. Its a new concept of marketing.
     
    Effort Less, Oct 2, 2014 IP
  6. Daniel.Thomas

    Daniel.Thomas Member

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    #6
    Simply put -> Remarketing works for ALL YOUR TRAFFIC, regardless the source. Moreover you can use remarketing based on categories of your site to show to your users custom banners/messages
     
    Daniel.Thomas, Dec 23, 2014 IP
  7. naresh kushwah

    naresh kushwah Greenhorn

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    #7
    Action taken on by companies to reintroduce a product or service to the market in response to declining sales. The company remarkets the product as something that has been improved to reignite interest and hopefully improve sales.
     
    naresh kushwah, Dec 24, 2014 IP
  8. kingofthewiki

    kingofthewiki Greenhorn

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    #8
    That doesn't help anyone but you increasing your post count! That is not what remarketing/retargeting is. They are not reintroducing a product - they are keeping it top-of-mind with users.


     
    kingofthewiki, Dec 25, 2014 IP
  9. Martand TEch

    Martand TEch Member

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    #9
    Remarketing is a quality that lets you reach public who have previously visited your site.
     
    Martand TEch, Jan 12, 2015 IP
  10. fotonunta

    fotonunta Greenhorn

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    #10
    Hi. Can you tell me how to use remarketing on social media websites? Does this apply?
     
    fotonunta, Mar 4, 2015 IP
  11. Fer0

    Fer0 Active Member

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    #11
    You can use one form of remarketing with Facebook conversion pixel. IDK for other social sites.
    Regards.
     
    Fer0, Mar 4, 2015 IP
  12. Jigney

    Jigney Active Member

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    #12
    Hello,

    Remarketing works for all the visitors for your website. Once you place the remarketing code in your website, after that whoever visits your website from all the different sources like Social Media, Direct, Organic or AdWords, etc. Google will place cookie in his browser so after that your remarketing banner will follow that person.
     
    Jigney, Mar 4, 2015 IP
  13. kingofthewiki

    kingofthewiki Greenhorn

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    #13
    This video should help explain what that is!
     
    kingofthewiki, Mar 4, 2015 IP
  14. Ash Stronge

    Ash Stronge Active Member

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    #14
    My understanding is that you can use retargeting on any website, regardless of whether the source was search, social or direct?

    I assume that is what you mean by 'social media' website
     
    Ash Stronge, Mar 14, 2015 IP