What is Pay per click

Discussion in 'Pay Per Click Advertising' started by johny321, Jun 18, 2010.

  1. #1
    Hi,
    I often listen about Pay per click from many different sources like internet, on many sites about pay per click planning. Is it just like about SEO. I have no idea about that. Can any one elaborate this
     
    johny321, Jun 18, 2010 IP
  2. reyvillanueva

    reyvillanueva Peon

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    #2
    Hi Johny,

    Based on wikipedia: Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

    Good question though. As a Pay Per Click Analyst for 4 years now, not claiming as a PPC guru, :) well don't mix match SEO from PPC though they connive each other a bit. SEO deals with organic rankings on the SERP unlike PPC to sponsored links which can be seen mostly on the top organic search results and some to the right side of the page. now PPC process includes the following.

    1. website Analysis and Recommendation
    2. Keyword Research and Analysis
    3. On-page optimization
    4. upload to livesite
    5. create ad copies based on the researched keywords.
    6. Set up campaign
    a. Geo-targeting
    b. bidding position
    c. Budget (monthly and daily)
    7. Test your ads and keywords
    8. Keep all the converting ads and keywords focus with those.

    Right now, I am a bit happy with the account I'm handling which is the TonerBoss Company.

    If you need thorough explanation. Please message and prolly I can teach you how to do it.
     
    reyvillanueva, Jun 18, 2010 IP
  3. jyotesh

    jyotesh Peon

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    #3
    if an person of same nation do its less otherwise its 1-1.5$
     
    jyotesh, Jun 18, 2010 IP
  4. johny321

    johny321 Member

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    #4
    Though i have an idea that we paste other party link or banner link on our site & thus we are promoting his sites. The question is that on every click, do the party pay us.
     
    johny321, Jun 18, 2010 IP
  5. ashu_sood08

    ashu_sood08 Peon

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    #5
    the pay per click is the tecnique through which we add about our product in the sites by banners and the owner of the site in which we add the banner take money from us on per click on the our product banner
     
    ashu_sood08, Jun 18, 2010 IP
  6. falguni1

    falguni1 Peon

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    #6
    pay per click is like adsense.

    when people click on adsense ads the advertiser has to pay.
     
    falguni1, Jun 18, 2010 IP
  7. Zhimzone.com

    Zhimzone.com Member

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    #7
    I agree with falguni1. pay per click or PPC Program is a kind of advertising programs. If you are a publisher of advertisement, that you place the ads at your blog, you will get paid if anyone click on the adds. If you are an advertiser, you will pay for every click that generated from the publishers' blog. Yeah.., something like that.
     
    Zhimzone.com, Jun 18, 2010 IP
  8. reyvillanueva

    reyvillanueva Peon

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    #8
    To make the story short. You pay Google when someone clicks your ads :)
     
    reyvillanueva, Jun 18, 2010 IP
  9. reyvillanueva

    reyvillanueva Peon

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    #9
    Correct, but with Google per se you pay Google when someone clicks on the ads.
     
    reyvillanueva, Jun 18, 2010 IP
  10. johny321

    johny321 Member

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    #10
    okay in short we say, to get some decent traffic we paste our site 's link on other site & we pay on every click. On the other hand if we paste other sites links on our site then we get some payment on every click. is i am right.
     
    johny321, Jun 18, 2010 IP
  11. reyvillanueva

    reyvillanueva Peon

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    #11
    You can visit Google Adwords Learning Center to know more about Pay Per Click Management just like what I did before I set a campaign for TonerBoss Company
     
    reyvillanueva, Jun 18, 2010 IP
  12. johny321

    johny321 Member

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    #12
    Who are the best advertisers, of which links i paste at my sites. I have couple of sites of different theme
     
    johny321, Jun 18, 2010 IP
  13. reyvillanueva

    reyvillanueva Peon

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    #13
    Haven't you marketing your products on PPC Google Adwords? I guess that's the best door to start your business grow online. :)
     
    reyvillanueva, Jun 19, 2010 IP
  14. reyvillanueva

    reyvillanueva Peon

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    #14
    In addition, the best and reliable marketing tool to invest to.
     
    reyvillanueva, Jun 19, 2010 IP
  15. Zhimzone.com

    Zhimzone.com Member

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    #15
    If you want best advertisers, I recommend you to make contents that contain keywords that have high cost per click something like mortgage, travel, forex, loan fund, cancer, and many more. There are many tools to see high adsense keywords' value. One of them is a tool from symbiotic.com. It is free. I have already tried it.
     
    Zhimzone.com, Jun 19, 2010 IP
  16. speedbird2030

    speedbird2030 Peon

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    #16
    I really love the way reyvillanueva has exhausted on the definition. Google advertises for you on Ads by Google but you pay them once someone has clicked on your link. www.uniqueclicks.ca
     
    speedbird2030, Jun 19, 2010 IP
  17. vannarith

    vannarith Active Member

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    #17
    PPC is an ads network that pay u for whenever you put their ads in your blog/site and when ppl click on it, they will pay you.
     
    vannarith, Jun 20, 2010 IP
  18. zhakkas_network

    zhakkas_network Peon

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    #18
    Pay per click means when u get paid when u click on the particular link.
     
    zhakkas_network, Jun 20, 2010 IP
  19. val321

    val321 Peon

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    #19
    PPC, Pay per click, you pay every time someone clicks on your ad.
     
    val321, Jun 20, 2010 IP
  20. atxsurf

    atxsurf Peon

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    #20
    There is some other PPC meaning often used (at least here on DP). Paid per click as incentively traffic where the visitor is paid (or provided with other incentive) for clicking the ad. This is quite lower quality/conversion clicks than from "classic" PPC where visitors have no incentive clicking the ad. Or may be they confuse it with PTC (paid to click)?
     
    atxsurf, Jun 21, 2010 IP