Hello friends, I have learned that Google has come up with a latest and new algorithm that is "Page Layout Algorithm". Could you please let me know what this algorithm is all about and how is it going to change the ranking of our websites on search engines?
Yes they have, it's to do with ad's layouts, you have to position them below the fold and to many above the fold... the fold is the visible section of your site - when you fist visit - the top half of your site basically. Above the fold - now has to have some of your content visible... Google has a suggestion and layout guide available: http://support.google.com/adsense/bin/topic.py?hl=en&topic=29872&parent=1250106&ctx=topic - choose your style of site. http://support.google.com/adsense/bin/answer.py?hl=en&answer=187651&topic=29880&ctx=topic - suggestions for a blog. http://support.google.com/adsense/bin/answer.py?hl=en&answer=187643&topic=29875&ctx=topic - news style blog/site http://as-abovethefold.appspot.com/ - above the fold site test by Google.
What this latest algorithmic improvement does is cut out the riff-raff, leaving the door open for well-designed, high-quality pages that attract visitors with their content instead of various SEO tricks, ploys and greediness.
Exactly. Real developers should welcome these new improvements. Cheap SEO tricks never really worked anyways since robots cannot opt in or buy any of your products. The worst is that the same people that use these tricks are the same ones coming back asking with they have such high bounce rates
Keep it real and add value! If you can keep yourself to these guidelines you should be alright! Of course it will take some time, but you'll succeed at least.
Well Said. The improvement or up-gradations are needed in any product or a service. While coming to the page layout algorithm, it helps webmaster to raise their website's quality, standards and to comply with google webmaster guidelines (as specified in the Google Adsense, Google Webmaster tools websites).