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What is Over Optimization in SEO?

Discussion in 'Search Engine Optimization' started by james2012, Mar 20, 2013.

  1. #1
    Do you know anyone detailed information about over optimization. How can we know our SEO work is going into a phase of over optimization? Is it Good or Bad? And How can we avoid it or recover from it?
    james2012, Mar 20, 2013 IP
  2. Cloud Income

    Cloud Income Active Member

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    #2
    Try to think about how 'natural' links would look if link building didn't exist.

    webmasters would like to sites using a variety of anchor texts such as;
    • www.domainname.com
    • http://www.domainname.com
    • click here
    • read more
    • dog training
    • dog training info
    • dog training site
    • mike at dog training.com
    Google know if you have all of these possibilities then it is a diverse anchor text profile. I don't think there are hard and fast rules in terms of keyword % to use as the anchor text, however I am for;
    • 10% Exact Match (dog training)
    • 15% Variation Keyword (best place for dog training)
    • 35% Related Keywords (dog collars, dog info)
    • 20% Random Non Related (click here, more info, read more)
    • 20% URL Variations ("dogtraining.com", www.dogtraining.com, http://www.dogtraining.com)
    hope that helps?
    Cloud Income, Mar 20, 2013 IP
  3. we24support

    we24support Member

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    #3
    content not should be depend on keyword or your site
    we24support, Mar 20, 2013 IP
  4. esage

    esage Member

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    #4
    SEO over-optimization is not a good thing. If you are using such tactics, then stop immediately!

    Head of Google's web-spam team, Matt Cutts, said in March that Google has been working on penalizing overly optimized sites for the past few months. He explained that with this, Google plans to level the battlefield so that no one has an advantage, and the top rankings are determined by brute strength, i.e. good content, rather than cunning tricks (black hat SEO). This way, sites with little SEO but good content will come up, while sites with extra SEO but poor content will go down.
    For your reference here is the link http://searchengineland.com/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627
    esage, Mar 20, 2013 IP
  5. afoley77

    afoley77 Active Member

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    #5
    Over optimization means too much SEO on a site. It can be identified, if you have or doing following things in your SEO of your site:

    1. Bad inbound links
    2. Cloaking and hidden text
    3. High keyword density
    4. Excessive interlinking
    5. Improper heading structure
    6. Too many redirects
    7. Duplicate content
    8. Pop-ups

    It is bad as you may penalized for over optimization. Google’s Matt Cutts also have announced that Google is looking for over optimized sites that will get penalized.

    You can avoid it by keeping following points in mind while doing SEO:
    • Make every page of you site useful and kill all duplicate and redundant pages if they are avialable on your site
    • Don't be a keyword stuffer
    • Check out all your links, avoid Bad inbound links, Excessive interlinking, duplicate links, paid links
    • Don't be crazy with ads....:)
    HOPE THAT HELPS....:)
    afoley77, Mar 20, 2013 IP
  6. Sap-Payment

    Sap-Payment Greenhorn

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    #6
    Over Optimization Good and Bad for my site, wait tell you. I over optimization for my site initially then get page in a 3month, keywords in first page. After 6month i lost page rank and keyword position. So my advice is do optimize slowly, increase gradually and then continue that level.
    Sap-Payment, Mar 20, 2013 IP
  7. james2012

    james2012 Member

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    #7
    Thanks all of you for your useful suggestions....
    james2012, Mar 28, 2013 IP
  8. Andrew Hopes

    Andrew Hopes Greenhorn

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    #8
    Over Optimization mean "Over Dose". So try to optimization with white hat technique and ignore black hat.
    Andrew Hopes, Mar 28, 2013 IP
  9. neelakandanseoexpert

    neelakandanseoexpert Member

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    #9
    A over optimization is not good health to business websites, its mean if you are using of any automation SEO tools for your work. It is possible that you will get panned by Google. But Organic ways of seo works will take some time to get a good result, but it should be standard ,So be patience & continue your work with organic
    neelakandanseoexpert, Mar 28, 2013 IP
  10. TestingWhiz1

    TestingWhiz1 Member

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    #10
    Over optimization relates to many different practices such as keyword stuffing, bad outbound links, too many inter linkings, using duplicate content, using doorway pages for search engine that is cloaking and improper heading structures.
    TestingWhiz1, Mar 28, 2013 IP
  11. AnoKata

    AnoKata Greenhorn

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    #11
    SEO over-optimization is not a good thing. Google has been working on penalizing overly optimized sites. sites with little SEO but good content will come up.
    AnoKata, Mar 28, 2013 IP
  12. Yudith

    Yudith Greenhorn

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    #12
    Thanks to changing algorithms normally optimized website in the past (before "animals" have come) is over optimized nowadays:(
    Yudith, Mar 29, 2013 IP
  13. cortomalteze

    cortomalteze Member

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    #13
    This is the list of factors that you could get penalized for:
    http://tutor.rs/seo-theory/overoptimized
    cortomalteze, Apr 1, 2013 IP
  14. durgaprasadzone

    durgaprasadzone Peon

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    #14
    Thanks for info
    durgaprasadzone, Apr 1, 2013 IP
  15. azharSEO

    azharSEO Active Member

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    #15
    Hi James, Over Optimization means
    1) More keywords add on website
    2) More submission do on website like that link building.
    3) Keywords Stuffing etc..
    azharSEO, Apr 1, 2013 IP
  16. MikeQ

    MikeQ Member

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    #16
    Just work for your users, think how your users would get benefited, this would help of course.
    MikeQ, Apr 1, 2013 IP
  17. alex06295

    alex06295 Active Member

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    #17

    This would be good idea, I think!

    Google also wants this, you don't have to do SEO, just create information for users, ranking would be decided by Google..
    alex06295, Apr 2, 2013 IP
  18. jacksarlo

    jacksarlo Active Member

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    #18
    Over optimization when some specific things appear unnatural to Google, you want to make Google think other people are linking to you because they like your website... so:

    • Don't get all backlinks using same keyword in anchor text (70% of time use keyword, 30% of time using something else, click here, visit my site, or another keyword/s)!
    • Don't get all links pointing to the same page (so sometimes link to your blog, or some other page you have...
    That is the most important of all!

    If other people are linking to your website then they won't use always same anchor text in backlinks, that's why you want to follow that guideline.

    That's basically over optimization...
    jacksarlo, Apr 2, 2013 IP
  19. seacon123

    seacon123 Member

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    #19
    Over Optimization happens when your website is considered "too good" by Google - either in terms of a sudden volume of back links, or because of heavy on-page optimization. In other words, if Google considers that your website optimization is beyond acceptable limits , your website will be red-flagged and automatically restricted or penalized.
    There is a fine line between over optimization and spamming, and it is on this line that Google can appear to err. However, this is not a mistake by the search engine - in fact, Google calculates rankings by considering thousands and thousands of different factors - and a lot of importance is attached to average "trends" within the niche / keyword range that a website is optimizing for.
    The bottom line is that over optimization is non-spamming search engine optimization that is misread by Google as being beyond acceptable limits, thus leading to a penalty in search engine rankings.
    seacon123, Apr 2, 2013 IP
  20. creativewebmaster

    creativewebmaster Active Member

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    #20
    Here some of the points for the over SEO Optimization.

    - Hidden text
    - duplicate content
    - Links spam
    - Excessive keyword density
    - Inorganic or paid inbound links
    - Ugly site design
    - Weak content
    - Few or zero value propositions
    - Back-linking to untrustworthy sites
    - Excessive H1 tags
    creativewebmaster, Apr 2, 2013 IP