Will U explain me, what is ORM and how to help and promote the travel website through it. Plz give me suggestion. Thanks
Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs or mentions in online media and Web sphere content. ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor (in most cases business or individuals) may not want to show when their name is searched.
First you should have good content. Which will be interesting and unique, then you can think to use ORM as natural result of your work.