If your website is a commercially oriented one, getting monetized by selling products or offering services, and then you begin using options like referral and affiliate packages or use the internet options to sell more, like AdWords and paid advertising packages, you are actually using the online tools to market your products and sell more and better.
Promoting your website, products, services online via different methods, SEO, SEM, SMO, Banners, Links etc
In simple laymen terms... selling/promoting anything through internet is considered as online marketing! Regards, RightMan
I think of online marketing as using the internet as a way of directing attention to a desired outcome
from the word it self, online meaning web, marketing means promotion or advertising... its a form of advertising using the web.
In its simplest form, term online marketing means using power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing, online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business-to-business model.