What is negative keywording ?

What is the role of negative keywording in the SEO. How it is help full to improve our website visits.

 

The negative keywords are the keywords that are not related to your business. For example you have a business related to java programming and you add in your adwords account by accident Java Coffee, which is not related to programming.

 

Negative keyword tend to be for PPC , these are words that you do not want to rank for. Such as when you are try to rank for "web design" you may not want to rank for free web design or cheap web design.

 

Negative keyword might be helpful into your site if that certain keyword have more traffics. It was useless if there are only less traffics.

 

Thanks for sharing about it..

 

As far as I know, negative keywords are no way related to SEO.

They play their role in PPC, adwords and adcenter. Negative keywords are keywords which we do not want to show ads for. They are more like filters which help our ads to be more targeted.

 

I think negative keywords are helpful in PPC

 

Does this negative keywording has any disadvantages like as we got in negative marking of an exam?

 

Become familiar on how to use negative keywords in adwords as well as bing.

You can add negatives at a campaign level, adgroup level etc. So there is a possibility when you want a keyword at a campaign level but not at an adgroup level. Using negative keywords in a wrong way may block traffic from keywords which you want.

You may also use negative urls when you do placement targeting campagins.

 

Negative keywords can help you reach the most appropriate prospects,
reduce your cost-per-click (CPC), and increase your ROI.