What is Negative Keyword?

Discussion in 'Google AdWords' started by makbradson, Oct 4, 2011.

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  1. #1
    I would like to know what is negative keyword and how can we use it in Campaign and what is advantage of negative keyword?
     
    makbradson, Oct 4, 2011 IP
  2. Richskrenta

    Richskrenta Active Member

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    #2
    negative keyword is the word that doesn't trigger you ads :)

    ex : free, crack, serial number, etc

    advantage? you can get a conclusion after my answer above :)
     
    Richskrenta, Oct 4, 2011 IP
  3. Foxtr0t

    Foxtr0t Peon

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    #3
    If you are selling something, a good example of negative keyword would be "free". If you sell beer, you will be interested in people looking for "beer", but you're probably not interested in advertising to people looking for "free beer".

    So, "free" would be a negative (excluding) keyword in this case.

    beer
    -free
     
    Foxtr0t, Oct 4, 2011 IP
  4. WhatNow292

    WhatNow292 Well-Known Member

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    #4
    negative keywords burn your money to stay away from those keywords
     
    WhatNow292, Oct 4, 2011 IP
  5. ultimatewriters101

    ultimatewriters101 Peon

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    #5
    Most of the members here have posted the answer. I would like to add up, it is highly recommended to use negative sparingly. If you want to simply generate traffic, maybe you can use it. However, if you want to have a higher conversion rate, might away stay away from using negative keywords.
     
    ultimatewriters101, Oct 13, 2011 IP
  6. Paul Murphy

    Paul Murphy Peon

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    #6
    negative keywords cost a lot of money for dud sales/visits - keep well away from them
     
    Paul Murphy, Oct 14, 2011 IP
  7. makbradson

    makbradson Peon

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    #7
    thanks a lot......
     
    makbradson, Oct 16, 2011 IP
  8. mecanique

    mecanique Member

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    #8

    Thanks for information
     
    mecanique, Oct 16, 2011 IP
  9. JoeTheLinkBuilder

    JoeTheLinkBuilder Peon

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    #9
    Usually pertains to adwords. If there is a word or word phrases you do not want to come up for you add them to your negative keyword column so this way when people are search on Google your ad will not display when these keywords are typed in search.
     
    JoeTheLinkBuilder, Oct 17, 2011 IP
  10. JoeTheLinkBuilder

    JoeTheLinkBuilder Peon

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    #10
    Very using to use negative keywords to save on your spend budget
     
    JoeTheLinkBuilder, Oct 17, 2011 IP
  11. hoodaki

    hoodaki Member

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    #11
    I have listen about it, but negative keyword try to avoid if you want much conversion rate.
     
    hoodaki, Oct 20, 2011 IP
  12. sem-profiteer

    sem-profiteer Active Member

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    #12
    The negative keywords improve the CTR by limiting the impressions of ads on pages that aren't relevant.
     
    sem-profiteer, Oct 20, 2011 IP
  13. MarkAdam

    MarkAdam Peon

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    #13
    Hi !

    Here is your answer : Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won't show for searches containing that term. The negative keyword –free trial would prevent your ads from showing on any searches containing the terms free and trial.

    You do not have to use them all the time. But it can be necessary in some case. For example, if you are selling golf items, you have to be careful, because your keyword 'golf' can be used to refer to Golf cars. So in this case, using negative keywords is really important to exclude for the same example 'GTI' or 'Volkswagen'.

    I hope this is clear enough for you,

    Good luck !
     
    MarkAdam, Oct 20, 2011 IP
  14. Irfi0009

    Irfi0009 Banned

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    #14

    he 1st place to look for negative keywords is in your Google Adwords campaigns. It’s the actual report showing for which keywords your ads got triggered in broad, phrase and extended broad match. So you can use the report to valuable keywords which you don’t want to your ads to show up for and add them to your campaigns. Go to reporting tab and create a new report. Select search query performance report, choose date range, any additional data you need under Advanced Settings and use the report to identify negative keywords

    ​

    ​
     
    Irfi0009, Oct 20, 2011 IP