I recently launched a website, last week to be exact, it has had a few visitors but not anyone to take me up on my offer which I think is saleable. But, it is not producing. I just paid for traffic from a work from home site which are starting to trickle in. Am I just panicking or should I look into reworking the sales copy. I just thought I would be able to get more than a single sale by now.
It's quite good actually. One thing though which is just my personal opinion, I don't like the way the page is made up of different segments, it may be better to organise it in one block like a regular sales page. People read from left to right so I think it might flow better if it was organised this way. Apart from that minor quibble it seems fine.
Before jumping to conclusions about the copy, I'd focus on your traffic. Paid traffic from a single site may simply not be good traffic that's going to convert. Also, what kind of conversion rates do you have, rather than thinking about overall totals? It might not be far off average afterall. One way or another, "a few visitors" really isn't enough to make any judgment calls yet.
sleepyhead-ed, jhmattern thanks for you reply. Sleepyhead-ed the idea behind all the sections was to create different sub-heads because it been said time and time again that most readers scan for info rather than actually read the copy at first, so I tried to address that with individual sections. Wrong or right that is why you see them. jhmattern didn't really get much understanding to what you said except maybe " don't try to fix something until you can tell it is broke.". Right?
Right. Conversions have to do with more than your copy. If the traffic sucks, and isn't well-targeted, then even great copy won't have great conversions. Look at it from all sides, and only after giving it enough time.
Vwillis, if you're going to pay for traffic go with Adwords or MSN or Yahoo. Paying for traffic from some other site isn't going to work for you, you need keyword targeted traffic. Second, is that the site in your sig? It's way too short. More benefits, expand on them. More testimonials. Add a PS Payment option is nearly hidden. Split test your headline with some others, it doesn't seem like the one you have up would be terribly effective. That's all for now.
#1 - NEVER pay for traffic #2 - your copy is way too short #3 - your copy needs more social proof Best of Luck!
give it time. it's probably that the traffic that came to your site wasn't that well targeted. after all, it was paid traffic in the first place. try to find means of getting traffic that will drive people interested in what you're selling. it's there where you can expect to get some conversions.
Long form sales letters are where the conversions and $$$ is coming from right now on the Internet. I agree with the others who recommended adding more detail including testimonials and lots of benefit/value statements. Some kind of value add and deadline in your call-to-action would help boost results too. Good luck!
If your site is the plr thing in your sig, you are in the wrong business. Your site "looks great". Perfect. Very nice. Simple and loads fast. Your sales copy is very weak. It sounds like a newbie begging people to click on your link. You need to first figure out who your target audience is. This applies to anything you sell. Yours is pretty easy to figure out. You are trying to sell to experienced Internet Marketers. The average Joe Blow has no clue to what PLR stuff is. Right?? Ok. So now, since you figured out your target market, and in this case it is IM folks, you need to come across with being an expert, or at least, have a clue as to what you are doing. Quote " Here is what you can do with PLR products". Everyone in IM knows what you can do with them.. "Huge Opportunity", so you say. Everyone knows to go to google and type in free PLR, and they can spend the rest of the night visiting all of the sites for free. Why would they pay anything for your offer? You can download terabytes of free PLR stuff... Your one quote from a satisfied customer, Susan Winston, sounds very much like you wrote it. Please don't take anything I said personally. You did great with your web page, but might need to look at something different to market, and learn a few basics. Heck, I can't make a page that looks that good Might have to get you to give me your template.. Best of luck to you!! Zeek
OK. I didn't even get around to looking at your actual site before, but here are some thoughts: 1. Agreed that the testimonial sounds fake. 2. I love the look of the site. I don't think your homepage should be any longer. 3. Instead, you should setup additional content pages going into more detail about the things like benefits of PLR (oddly in your homepage list they're all links, but going back to the same page?). Why would I do this? It won't turn what looks like a professional product-oriented site into a spammy looking generic 'sales letter' page. It would also allow you to educate potential customers (and nothing sells products and services better than educating customers and giving free info to do that). Beyond that, it would allow you to target more long tail keyword phrases related to your product, to bring in more relevant, information-hungry visitors. As others have said, don't pay for traffic if at all possible - especially not from something like a work from home site. If you must, go with Adwords or something similar, so you're still getting people directly searching for the types of things you're offering. 4. Also agreed that you need to rethink your product. It doesn't make sense to pay for what you're offering. To make it attractive to buyers, create (or buy) a few products you can exclusively release as PLRs through your site - or maybe negotiate a discount / partnership with a paid PLR site to combine your product with their service. But right now when everyone's trying to save money, they're not going to want to spend on something that's otherwise free. 5. Get your price on the site. If anything, I assumed you would have been charging more than $5 from the look of the site. You may sell more if you don't scare people away with the mystery of it. People don't want to click something saying "buy now" if they don't know what they're buying, and for how much.
nice clean look But as users get more sophisticated, they want a BUY button at the top next to the product. As sales letters go it is really short- The IM'ers say keep getting them worked up and worked up as they scan down the long letter- take on all their possible objections and then rope em in.