You can track your business by setting goals, visitors location, keyword and many other useful things that will help your business to boost.
Like other web analytics services, Google Analytics is a service that tells you where visitors to your site are coming from, what links on the site are getting the most traffic, what pages visitors are viewing, how long people stay on the site, which products on merchant sites are being sold and where people give up in multistep checkout processes. The main difference between Google Analytics and other web analytics services is that Google Analytics is free. In exchange for sharing your data with the company, Google doesn't require you to pay directly for their analytics service.
Google Analytics gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
website traffic visitors locations webpages traffic Conversions Search engine, direct & Referral and many more......
I check following metrics daily- visits and unique visits bounce rate mobile users goal urls funnel visualisation Analyze traffic through various mediums including search and social Keyword analysis and behavior of users
It is very helpful for you can make a comparison with key words have more searching queries and traffic comes from which country....
Using Google Analytics one can track the traffic of a website. It gives in-depth traffic about traffic.
It's a tool that keeps you checking up on it to prevent you from getting the work you actually need to do done! (I'm being sarcastic of course!) Like many others have said though, it's not completely accurate!