My Client Center (MCC) is a powerful tool for handling multiple AdWords accounts. You can think of MCC as an "umbrella" account with several AdWords accounts ("managed accounts") linked to it. More information can be viewed at this link.
Using MCC account in Adwords can help you to manage different accounts through one master account so you can easily manage them by having multiple links drop down menu.
Here's a question: I'm trying to sign up for an MCC account with my GMail account that I already use to manage a campaign. I cannot register though as I receive this error message: "The login [emailaddress@gmail.com] is already an AdWords account" So, do I need to register a new gmail account that is not tied to an existing AdWords account?
You don't need to do new email account. You can link existing accounts in MCC. Just go to "link existing accounts", enter the Customer ID for the existing adwords account you want to link, and person on that google account will get message to confirm. Then that adwords account is under the MCC umbrella.
MCC that means " My Client Center ". You can create/manage number of accounts under one account. You can also reporting to your clients about their adwords account activity. You need to go http://www.google.com/adwords/myclientcenter/ and register for new account. You can use your own google account also. But keep in mind that if you have normal adwords account with this email address you can not open MCC with that email account. In short if you are managing number of adwords accounts for yourself or your clients then you don't need to login/logout for using those accounts. Just link them to your MCC and use them under single root. Please let me know if you have any other question about adwords. Thank you.
Hi Everyone, I established my MCC and need to wait out my 90 days before it goes live. In the meantime, I want to improve my score on best practices. Any idea on what they are looking at for that? The campaign I have on there has super low quality scores as landing pages and quality very poor. I'm improving that for them but may not be able to get landing pages implemented. But, generally, what do I need to be doing to get score up? Thx C